- Industries use certain lower case and upper case to signify more proper things, and more childish things.
- Their fonts depend on that also.
- The color all depends on the type of industry you're designing for and which colors would signify your product. For example food industries use a lot of yellow, red, and blue because these colors make the human brain think of food.
- Photography- black and greys.
- Flower companies- bright cheery colors.
- Wii- With a name that sounds small and childish and makes an easy target for potty humor, the Nintendo Wii created a media firestorm when it was introduced. There were dire predictions of failure and the brand name was nearly universally panned. But it was a name that you didn't forget. Phonetically, it sounds like "we," a nod to its multiplayer design—or "whee," the sound of people having fun. Graphically, the lower-case i’s resemble two little people, which has been used to great effect in the Wii's TV commercials. (http://www.tcbmag.com/industriestrends/starters/95065p1.aspx)
- These are all memorable wordmarks.
Visual Hierarchy:
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