The Creative Process

The Creative Process- A series of steps you repeat every time you need to design something.

Why is the creative process important?

• It improves consistency.
• Ability to plan and time your work.
• Raises the quality of your work.
• Communicate more effectively and in a more professional way.

The Creative Process:

1. Research- research the client and the competition. (online/magazines/music/world around you)

2. Brainstorm/Inspiration- strive to be unique and innovative while still following the current trend. (ensures a fresh and creative approach)

• Who is my audience?
• What kind of message am i trying to communicate?
• What am i trying to tell my audience?

3. Sketching- (thumbnails) sketch to get your thoughts out and to work through your ideas.

• Consider placement of elements
• Consider images and illustrations

4. Execute- implement your ideas/combine type and imagery into a well developed composition/utilize design principles and visual organization guidelines to try to help.

5. Critique and Design- take a step back and look at it with an objective eye/make sure the design effectively conveys the message to the intended audience.