#20 Research and Inspiration

Research:

Shepard Fairey- Shepard Fairey was a famous street artist for nearly 2 decades. He has become one of the most visible master of a guerrilla-style art that was inspired by the graffiti style art. Although he's expanded his style beyond paint and now uses  a new variety of techniques and materials. His works are usually displayed illegally on billboards, signs, and buildings. On January 7, 2009 the associated press demanded that Fairey pay money for using a photograph of Barack Obama in a portrait he designed. Fairey filed a lawsuit saying he had his rights. The A.P. counter-sued on March 11 saying that Fairey was profiting from an image he had copied. I do think Fairey should've asked permission from the original photographer before using her image because without her picture he wouldn't have been able to create his design and profit from it.

Social Issue: Child Abuse

Child abuse logos give off a very serious and urgent cry of help and others give off a very childish feel.

 -Serious

 -Childish

The color of the logo depends on what approach you're taking. If you're taking the childish approach the logos tend to utilize bright colors such as yellow, red, blue, or green. If you're taking the serious approach the logos tend to utilize red, black, dark green, or dark blue.

The words used on these logos are usually very abrupt and to the point. For example: wake up/step up stop child abuse.

Inspiration:

I chose these as inspiration pieces because they get the point across and draw in the viewer's eye. They also get the seriousness of the issue across.

Color Pschology

#19 Research and Inspiration

Research:
http://designbetty.com/salon-promotion-spa-marketing.php

• Direct consumers to your website or enhance your brand strategy by tying your direct marketing to print media campaigns.
• Develop a message that works. Once you know who your ideal customer is, you along with the help of a professional marketing communicator can develop a message and brand that attracts these clients.
• Identify your target. Are your customers big spenders? Little spenders? Old? Young? Local? Regional?  
• Use calm colors or very bold colors. Pick one not both.
• Smooth colors

Ideas:

• closed eyes
• long hair blowing in wind w/ flower in it
• silky skin
• sunset 
• flowers in pond

Inspiration:

I chose this as inspiration because I like the idea of having silky hair blowing in the wind, I think it draws in the viewer's eye.




 
I chose this as inspiration because it's very calming and gives off a soothing vibe that makes you want to go to the spa.








Letterhead and Envelope Inspiration:

 I like the consistency and how they still added images not just words to their design.




 

Stationary Package

Stationary Package:

• The printed pieces that a company utilizes for communication purposes. 
• When establishing a business it's very important that all communications are well coordinated and that the message of the organization is presented consistently.  
• Includes a business card, a letterhead, and an envelope design.

Business Card:

• Make sure it tells something about you.
• Make sure the fonts, shades, gloss of paper, texture of paper, shape, etc. represent your company/says something about your company.
• Gives people an immediate opinion about you. 
• Include... logo, company name, employee name, title, phone number, fax number, email address, company address, web address.
• Must be 2"x3.5", horizontal or vertical orientation, check for accuracy, check for unity (continuity among other pieces). 
• Typical margin is .25 of an inch to .125 of an inch.

Letterhead:

• A printed piece of paper used to send letters, memos, etc. 
• Includes... logo, company name, company address, phone number, fax number, web address.
• Must be 8.5"x11"
• Must be vertical orientation
• Must leave room to write the letter, memo, etc. in big empty space in middle.
• Check for accuracy
• Check for unity (continuity among other pieces) 

Envelope:

• The packaging that contains the letter/form when being mailed
• Standard #10 envelope
• Includes... logo, company name, company address
• Must be 9.5"x4.125"
• Horizontal or vertical orientation
• Must leave room for recipient's address and stamp
• Check for accuracy
• Check for unity (continuity among other pieces)

#18 Research and Inspiration

Research:

• Industries use certain lower case and upper case to signify more proper things, and more childish things. 
• Their fonts depend on that also.  
• The color all depends on the type of industry you're designing for and which colors would signify your product. For example food industries use a lot of yellow, red, and blue because these colors make the human brain think of food.
• Photography- black and greys.
• Flower companies- bright cheery colors. 

Inspiration:

• Wii-  With a name that sounds small and childish and makes an easy target for potty humor, the Nintendo Wii created a media firestorm when it was introduced. There were dire predictions of failure and the brand name was nearly universally panned. But it was a name that you didn't forget. Phonetically, it sounds like "we," a nod to its multiplayer design—or "whee," the sound of people having fun. Graphically, the lower-case i’s resemble two little people, which has been used to great effect in the Wii's TV commercials. (http://www.tcbmag.com/industriestrends/starters/95065p1.aspx)

 

•  These are all memorable wordmarks.  

Visual Hierarchy:

I am going to make the O in "In Focus Photography" the lens of a camera.

#17 Research and Inspiration

Research:
Record players are usually black and brown. The record itself is black with a circle on the inner part that can be various colors.

Inspiration:

Ideas:
Use the glare on the record as the figure and and the actual record as the ground.

#15 Research and Inspiration

Research:
Illuminated Manuscript- Handwritten book decorated with gold or silver, brilliant colours, elaborate designs, or miniature paintings. Illumination originally denoted embellishment of text with gold or silver, which gave the impression that the page had been literally illuminated. In the Middle Ages those who historiated (illustrated texts with paintings) were differentiated from those who illuminated (embellished the initial capital letters with gold leaf or powder). Today the term denotes the illustration and decoration of early manuscripts in general, whether or not with gold. With the development of printing in Europe in the 15th century, illumination was superseded by printed illustrations.

I got this info from:

http://www.answers.com/topic/illuminated-manuscript#ixzz1rjuz1pLM

Inspiration: