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Tuesday, April 24, 2012

Stationary Package

Stationary Package:
  • The printed pieces that a company utilizes for communication purposes. 
  • When establishing a business it's very important that all communications are well coordinated and that the message of the organization is presented consistently.  
  • Includes a business card, a letterhead, and an envelope design.
Business Card:
  • Make sure it tells something about you.
  • Make sure the fonts, shades, gloss of paper, texture of paper, shape, etc. represent your company/says something about your company.
  • Gives people an immediate opinion about you. 
  • Include... logo, company name, employee name, title, phone number, fax number, email address, company address, web address.
  • Must be 2"x3.5", horizontal or vertical orientation, check for accuracy, check for unity (continuity among other pieces). 
  • Typical margin is .25 of an inch to .125 of an inch.
Letterhead:
  • A printed piece of paper used to send letters, memos, etc. 
  • Includes... logo, company name, company address, phone number, fax number, web address.
  • Must be 8.5"x11"
  • Must be vertical orientation
  • Must leave room to write the letter, memo, etc. in big empty space in middle.
  • Check for accuracy
  • Check for unity (continuity among other pieces) 
Envelope:
  • The packaging that contains the letter/form when being mailed
  • Standard #10 envelope
  • Includes... logo, company name, company address
  • Must be 9.5"x4.125"
  • Horizontal or vertical orientation
  • Must leave room for recipient's address and stamp
  • Check for accuracy
  • Check for unity (continuity among other pieces)

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