Logotypes

Logotype- a graphic mark or emblem commonly used by commercial enterprise, organizations, and even individuals to aid and promote instant public recognition.

•  Most commonly referred to as LOGO.
• Egyptian hieroglyphics have contributed to the contemporary logo.
• Children's books, authoritative newspapers, and conversational periodicals developed their own visual and editorial styles for unique, expanding audiences.
• The visual simplicity and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful tool set for a new generation of graphic designers.
• Less is more.
• Logo design is an important area of graphic design because- logos are meant to represent companies' brands or corporate identities and foster their immediate costumer recognition.

5 Principles of Effective Logo Design:

1. Simple

• Makes a logo design easily recognizable. 

     2.  Memorable

• Keeping it simple, yet appropriate. 

     3.  Timeless

•  Stays effective throughout the years.

     4.  Versatile

•  Needs to be able to work in all media and applications. (should be designed in vector style)

     5.  Appropriate

• How you "position" the logo should be appropriate for its intended audience. 

Four Color Processes Vs Spot Color:

Spot color- method of specifying and printing colors in which each color is printed with its own ink. It's effective when the printed matter contains one, two, or three different colors.


Pantone Matching System(PMS)- a company who created a system where every printer is going to utilize pantone colors. Has its own number system.

Choose your color wisely:

• Color plays an important role in logo design. 
• Color can illicit different feelings and emotions from the audience. 
• Interpretation of color may vary depending on age, gender, and cultural demographics. 
• So color should be carefully considered based on your target audience.
• Colors tend to follow trends.
• Keep your color pallet to 2-3 colors. 

Combination Mark- graphics with both text and symbol/icon signifies the brand image that you wish to project for your company or organization.

Iconic/Symbolic- Icons and symbols are compelling yet uncomplicated images that are emblematic of a particular company or product. The use imagery that convey and literal or or abstract representation of your product.

Wordmark/Lettermark- Just utilizes the company name or company's initials. (no pictures, just logotype.)