#19 Research and Inspiration

Research:
http://designbetty.com/salon-promotion-spa-marketing.php

• Direct consumers to your website or enhance your brand strategy by tying your direct marketing to print media campaigns.
• Develop a message that works. Once you know who your ideal customer is, you along with the help of a professional marketing communicator can develop a message and brand that attracts these clients.
• Identify your target. Are your customers big spenders? Little spenders? Old? Young? Local? Regional?  
• Use calm colors or very bold colors. Pick one not both.
• Smooth colors

Ideas:

• closed eyes
• long hair blowing in wind w/ flower in it
• silky skin
• sunset 
• flowers in pond

Inspiration:

I chose this as inspiration because I like the idea of having silky hair blowing in the wind, I think it draws in the viewer's eye.




 
I chose this as inspiration because it's very calming and gives off a soothing vibe that makes you want to go to the spa.








Letterhead and Envelope Inspiration:

 I like the consistency and how they still added images not just words to their design.