Pdocast #4 Typography

Define typography? 
The art and technique of expressing ideas through the selection of appropriate typefaces.
Where did the word "typography" originate from?
Typo-writing graphy-form (Greek)
What does typography involve? 
A selection of appropriate fonts, sizes, lines, etc. 
What is a typeface? 
Distinctive designs of visual symbols that aew used to compose a printed image/design.
What is another term for typeface?
Fonts 
What is a character? 
Individual symbols that make up a typeface.
What is type style? 
Bold, italic, condensed, extended, roman, etc.
What does type style "create" within a design?
Design variety while maintaining the visual style of the typeface.  
What is the waist line and what does it indicate?
The imaginary line drawn at the middle of characters.
What is a base line and what does it indicate? 
The imaginary line drawn at the bottom of characters.
What is an ascender? 
The part of the character that extends above the waist line.
What is a descender? 
The part of the character that extends below the waist line.
Describe a serif? 
The smaller line used to finish off a main stroke of a letter, usually at the top and bottom of a character.
How can the size of the typeface be identified? 
By using point size= the vertical measurement used to identify the size of a typeface. It measures from the top of the ascender to the bottom of the descender.
What is a point? 
The unit used to measure point size.
How many points are in an inch?
72
What is a pica and how many are in an inch?
A unit of measure typical for designing newspapers.
How many points are in a pica?
6 
What is body type and where can it be found? 
The type sizes that range from 4 pt through 12 pt type. They are found in places where there is a lot of text to be read.
What is the key to selecting appropriate typefaces to be used as body type?
It depends on how much space there is and where it is placed. 
What is display type and how is it used? 
The type sizes above 12 pt. They are found in headlines,subheads, etc.
What is reverse type and when would it be used? 
The white type on a solid black or darker colored background.
What is a typeface classification? 
A basic system for classifying typefaces was devised in the 19th century when printers sought to identify a heritage for their own craft.
When was Blackletter invented and how was it used? 
Invented in the mid 1400s. It was used with the inventions of the printing press.
Describer the characteristics of a Blackletter typeface? 
Blackletter typefaces resemble the calligraphy of the time and are highly ornamental with elaborate thick to thin strokes.
When was Old Style invneted and what was is based on? 
It was based on ancient Roman inscriptions and created to replace Blackletter typefaces.
Describe the characteristics of an Old Style typeface? 
They have wedge-shaped, angled serifs and a low contrast of their thick/thin strokes.
When were formal scripts developed? 
17th and 18th centuries.
When were casual scripts developed? 
20th century.
Describe the characteristics of a Script typeface? 
They are based on forms made with flexible brushes or pens and have varied strokes reminiscent of handwriting.
When was Modern typefaces developed and why? 
Developed in the late 18th and 19th centuries as a radical break from traditional typography of the time.
Describe the characteristics of a Modern typeface? 
They have a sharp contrast between thick and thin strokes and have thin, flat serifs.
How early can Sans Serif typefaces be found? What happened?
5th century. The Italian Renaissance return to Old Style made the Sans Serif classification obsolete in the 20th century.
When did they become popular? 
1920s.
What does "sans serif" mean? 
Without serifs.
Describe the characteristics of a Sans Serif typeface? 
Its strokes are uniform in weight and have a monotone appearance.
When was Slab Serif developed and why?
19th century for advertising purposes.
Describe the characteristics of a Slab Serif typeface?
It has a uniform line weight and thicker, square serifs.
Describe Decorative typefaces?
They include a variety of typefaces and are typically those that don't belong to other classifications.
Why were they developed?
To make things more fun, interesting.
What are they best used for?
Larger point sizes, or display type.

Review Week 14

• Academy of Art University: San Francisco, California. Majors: acting, advertising, animation & visual effects, architecture, art education, fashion, fine art, game design, illustration, industrial design, etc. Admission Requirements: Academy of Art University maintains a no-barrier admissions policy for all undergraduate programs.
• Digital Media Arts College: Boca Raton, Florida. Majors: web design, advertising design, motion graphic, package design, magazine design and layout, illustration, art direction, creative direction. Admission Requirements: Applicants are reviewed on individual basis, taking into consideration prior knowledge, achievement, and creative potential. Applicants who do not demonstrate adequate preparation for or potential to benefit from DMAC’s college-level programs may be denied admission. DMAC does not discriminate on the basis of race, gender, age, religion, or disability.
• Full Sail University: Winter Park, Florida. Majors: Computer Animation, Creative Writing for Entertainment, Digital Arts & Design, Entertainment Business, Film, Game Art, Game Development, Music Business, Recording Arts, Show Production, Sports Marketing & Media, Web Design & Development, Entertainment Business, Game Design. Admission Requirements: high school diploma, or GED equivalent, with official high school transcripts and two recommendation letters.

• International Academy of Design and Technology-Chicago: Chicago, Illinois. Majors: Computer Forensics, Fashion Design, Fashion Merchandising, Film, Video & Animation Post Production, Game Design & Production, Graphic Design, Information Technology, Interior Design, Web Design and Development. Admission Requirements: A completed application for admission, with application fee Proof of either a high-school diploma, a high-school equivalency certificate, or official certification of completion of a home-education program. Official transcripts from high school or GED. And if the student has earned previous college credits, an official transcripts of such credits is needed. A signed copy of the Enrollment Agreement and IADT Student Disclosure Form.
• Visual College of Art and Design: Vancouver, British Colombia. Majors: Game development and design, mobile game design and development, graphic design, marketing and merchandising for fashion, 3D modeling animation art and design, fashion design, interior design. Admission Requirement: You must be scheduled to graduate in 2010 from a Canadian high school or equivalent foreign institution 

What is a portfolio?
A portfolio is a document about yourself that contains all of your records/resumes.


What is the importance of a portfolio?
It makes you look more profession and shows people your experience in fields.

Review Week 13

Balance- This image shows balance because it shows the organization of light and heavy elements.

Contrast- This image shows contrast because two related elements are different.

Emphasis- This image shows emphasis because it shows the stressing of a certain area of focus apart from the other details in the design.

Figure/Ground- This image shows figure because it shows the part of the design one pays attention to, and ground, because it shows the surrounding area around the figure.

Proportion/Scale- This image shows proportion/scale because it shows the relative size and scale of the different elements in the design.

Repetition- This image shows repetition because it is repeating an element or aspect throughout the entire design.

Rhythm- This image shows rhythm because it shows continuity, recurrence, or organized movement in space and time that is achieved through the orderly repetition of any element.

Unity/Variety- This image shows unity because it shows the wholeness of a composition and it shows variety by showing the differences and diversity in the design. 

 

How do you add a layer mask to a particular layer?

You click on the circle icon at the bottom of you layers panel.

What two colors are used to create the mask?

Black and white.

Describe the process of using a layer mask?

You use the paintbrush tool and paint with black to erase/mask the background of your chosen image or use white to erase the mask you have created with the black.

Stephen Kroninger

What kind of art/design does he produce?
He produces photo collages.

In what publications/media studios has his work been featured?

His work has been featured in Nickelodeon shows, HBO shows, and in children's books.

Post 2 samples of his art. Answer the following questions for each piece...             

Was this piece published? Where?
Yes, it was used as a comical view of a disagreement between MIT Vs. Holl.
 

What principles of design were utilized within the piece? How?
He used the principle of proportion/scale. He utilized this by making different images contrast in size with other images in the collage. 

What elements of design were utilized?

 Shape, texture, and color.

 

Was this piece published? Where?
Yes, it was published in one of his studios.

What principles of design were utilized within the piece? How?

He utilized balance by making sure his images worked together in his design.

What elements of design were utilized?

Value, color, shape, and texture.