#19 Research and Inspiration

Research:
http://designbetty.com/salon-promotion-spa-marketing.php

• Direct consumers to your website or enhance your brand strategy by tying your direct marketing to print media campaigns.
• Develop a message that works. Once you know who your ideal customer is, you along with the help of a professional marketing communicator can develop a message and brand that attracts these clients.
• Identify your target. Are your customers big spenders? Little spenders? Old? Young? Local? Regional?  
• Use calm colors or very bold colors. Pick one not both.
• Smooth colors

Ideas:

• closed eyes
• long hair blowing in wind w/ flower in it
• silky skin
• sunset 
• flowers in pond

Inspiration:

I chose this as inspiration because I like the idea of having silky hair blowing in the wind, I think it draws in the viewer's eye.




 
I chose this as inspiration because it's very calming and gives off a soothing vibe that makes you want to go to the spa.








Letterhead and Envelope Inspiration:

 I like the consistency and how they still added images not just words to their design.




 

Stationary Package

Stationary Package:

• The printed pieces that a company utilizes for communication purposes. 
• When establishing a business it's very important that all communications are well coordinated and that the message of the organization is presented consistently.  
• Includes a business card, a letterhead, and an envelope design.

Business Card:

• Make sure it tells something about you.
• Make sure the fonts, shades, gloss of paper, texture of paper, shape, etc. represent your company/says something about your company.
• Gives people an immediate opinion about you. 
• Include... logo, company name, employee name, title, phone number, fax number, email address, company address, web address.
• Must be 2"x3.5", horizontal or vertical orientation, check for accuracy, check for unity (continuity among other pieces). 
• Typical margin is .25 of an inch to .125 of an inch.

Letterhead:

• A printed piece of paper used to send letters, memos, etc. 
• Includes... logo, company name, company address, phone number, fax number, web address.
• Must be 8.5"x11"
• Must be vertical orientation
• Must leave room to write the letter, memo, etc. in big empty space in middle.
• Check for accuracy
• Check for unity (continuity among other pieces) 

Envelope:

• The packaging that contains the letter/form when being mailed
• Standard #10 envelope
• Includes... logo, company name, company address
• Must be 9.5"x4.125"
• Horizontal or vertical orientation
• Must leave room for recipient's address and stamp
• Check for accuracy
• Check for unity (continuity among other pieces)

#18 Research and Inspiration

Research:

• Industries use certain lower case and upper case to signify more proper things, and more childish things. 
• Their fonts depend on that also.  
• The color all depends on the type of industry you're designing for and which colors would signify your product. For example food industries use a lot of yellow, red, and blue because these colors make the human brain think of food.
• Photography- black and greys.
• Flower companies- bright cheery colors. 

Inspiration:

• Wii-  With a name that sounds small and childish and makes an easy target for potty humor, the Nintendo Wii created a media firestorm when it was introduced. There were dire predictions of failure and the brand name was nearly universally panned. But it was a name that you didn't forget. Phonetically, it sounds like "we," a nod to its multiplayer design—or "whee," the sound of people having fun. Graphically, the lower-case i’s resemble two little people, which has been used to great effect in the Wii's TV commercials. (http://www.tcbmag.com/industriestrends/starters/95065p1.aspx)

 

•  These are all memorable wordmarks.  

Visual Hierarchy:

I am going to make the O in "In Focus Photography" the lens of a camera.

#17 Research and Inspiration

Research:
Record players are usually black and brown. The record itself is black with a circle on the inner part that can be various colors.

Inspiration:

Ideas:
Use the glare on the record as the figure and and the actual record as the ground.

#15 Research and Inspiration

Research:
Illuminated Manuscript- Handwritten book decorated with gold or silver, brilliant colours, elaborate designs, or miniature paintings. Illumination originally denoted embellishment of text with gold or silver, which gave the impression that the page had been literally illuminated. In the Middle Ages those who historiated (illustrated texts with paintings) were differentiated from those who illuminated (embellished the initial capital letters with gold leaf or powder). Today the term denotes the illustration and decoration of early manuscripts in general, whether or not with gold. With the development of printing in Europe in the 15th century, illumination was superseded by printed illustrations.

I got this info from:

http://www.answers.com/topic/illuminated-manuscript#ixzz1rjuz1pLM

Inspiration:

Logotypes

Logotype- a graphic mark or emblem commonly used by commercial enterprise, organizations, and even individuals to aid and promote instant public recognition.

•  Most commonly referred to as LOGO.
• Egyptian hieroglyphics have contributed to the contemporary logo.
• Children's books, authoritative newspapers, and conversational periodicals developed their own visual and editorial styles for unique, expanding audiences.
• The visual simplicity and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful tool set for a new generation of graphic designers.
• Less is more.
• Logo design is an important area of graphic design because- logos are meant to represent companies' brands or corporate identities and foster their immediate costumer recognition.

5 Principles of Effective Logo Design:

1. Simple

• Makes a logo design easily recognizable. 

     2.  Memorable

• Keeping it simple, yet appropriate. 

     3.  Timeless

•  Stays effective throughout the years.

     4.  Versatile

•  Needs to be able to work in all media and applications. (should be designed in vector style)

     5.  Appropriate

• How you "position" the logo should be appropriate for its intended audience. 

Four Color Processes Vs Spot Color:

Spot color- method of specifying and printing colors in which each color is printed with its own ink. It's effective when the printed matter contains one, two, or three different colors.


Pantone Matching System(PMS)- a company who created a system where every printer is going to utilize pantone colors. Has its own number system.

Choose your color wisely:

• Color plays an important role in logo design. 
• Color can illicit different feelings and emotions from the audience. 
• Interpretation of color may vary depending on age, gender, and cultural demographics. 
• So color should be carefully considered based on your target audience.
• Colors tend to follow trends.
• Keep your color pallet to 2-3 colors. 

Combination Mark- graphics with both text and symbol/icon signifies the brand image that you wish to project for your company or organization.

Iconic/Symbolic- Icons and symbols are compelling yet uncomplicated images that are emblematic of a particular company or product. The use imagery that convey and literal or or abstract representation of your product.

Wordmark/Lettermark- Just utilizes the company name or company's initials. (no pictures, just logotype.)

#14 Research and Inspiration

Advertising Photographer

• As an advertising photographer, you take pictures of various subjects for promotional materials. You work with film or digital media and must be skilled in processing both. You photograph objects to your employer's or client's specifications. 
• You need to be able to adjust angles, shutter speeds, lens filters, light sources and equipment, you will have to affect shading, shadows and colors to enhance an object's appearance. 
• You will need technical and conceptual skills to use photography equipment, and you will need creative and marketing skills to fully understand the best ways to set up photographs for advertising.
• There's tremendous room for growth within this industry.
• Your work shows up in magazine ads, billboards, product packaging, or TV commercials.
• Starting salary: $50,000 maximum salary: $150,000+
• Take photography classes, art classes, design classes throughout high school.