#20 Research and Inspiration

Research:

Shepard Fairey- Shepard Fairey was a famous street artist for nearly 2 decades. He has become one of the most visible master of a guerrilla-style art that was inspired by the graffiti style art. Although he's expanded his style beyond paint and now uses  a new variety of techniques and materials. His works are usually displayed illegally on billboards, signs, and buildings. On January 7, 2009 the associated press demanded that Fairey pay money for using a photograph of Barack Obama in a portrait he designed. Fairey filed a lawsuit saying he had his rights. The A.P. counter-sued on March 11 saying that Fairey was profiting from an image he had copied. I do think Fairey should've asked permission from the original photographer before using her image because without her picture he wouldn't have been able to create his design and profit from it.

Social Issue: Child Abuse

Child abuse logos give off a very serious and urgent cry of help and others give off a very childish feel.

 -Serious

 -Childish

The color of the logo depends on what approach you're taking. If you're taking the childish approach the logos tend to utilize bright colors such as yellow, red, blue, or green. If you're taking the serious approach the logos tend to utilize red, black, dark green, or dark blue.

The words used on these logos are usually very abrupt and to the point. For example: wake up/step up stop child abuse.

Inspiration:

I chose these as inspiration pieces because they get the point across and draw in the viewer's eye. They also get the seriousness of the issue across.

Color Pschology

#19 Research and Inspiration

Research:
http://designbetty.com/salon-promotion-spa-marketing.php

• Direct consumers to your website or enhance your brand strategy by tying your direct marketing to print media campaigns.
• Develop a message that works. Once you know who your ideal customer is, you along with the help of a professional marketing communicator can develop a message and brand that attracts these clients.
• Identify your target. Are your customers big spenders? Little spenders? Old? Young? Local? Regional?  
• Use calm colors or very bold colors. Pick one not both.
• Smooth colors

Ideas:

• closed eyes
• long hair blowing in wind w/ flower in it
• silky skin
• sunset 
• flowers in pond

Inspiration:

I chose this as inspiration because I like the idea of having silky hair blowing in the wind, I think it draws in the viewer's eye.




 
I chose this as inspiration because it's very calming and gives off a soothing vibe that makes you want to go to the spa.








Letterhead and Envelope Inspiration:

 I like the consistency and how they still added images not just words to their design.




 

Stationary Package

Stationary Package:

• The printed pieces that a company utilizes for communication purposes. 
• When establishing a business it's very important that all communications are well coordinated and that the message of the organization is presented consistently.  
• Includes a business card, a letterhead, and an envelope design.

Business Card:

• Make sure it tells something about you.
• Make sure the fonts, shades, gloss of paper, texture of paper, shape, etc. represent your company/says something about your company.
• Gives people an immediate opinion about you. 
• Include... logo, company name, employee name, title, phone number, fax number, email address, company address, web address.
• Must be 2"x3.5", horizontal or vertical orientation, check for accuracy, check for unity (continuity among other pieces). 
• Typical margin is .25 of an inch to .125 of an inch.

Letterhead:

• A printed piece of paper used to send letters, memos, etc. 
• Includes... logo, company name, company address, phone number, fax number, web address.
• Must be 8.5"x11"
• Must be vertical orientation
• Must leave room to write the letter, memo, etc. in big empty space in middle.
• Check for accuracy
• Check for unity (continuity among other pieces) 

Envelope:

• The packaging that contains the letter/form when being mailed
• Standard #10 envelope
• Includes... logo, company name, company address
• Must be 9.5"x4.125"
• Horizontal or vertical orientation
• Must leave room for recipient's address and stamp
• Check for accuracy
• Check for unity (continuity among other pieces)

#18 Research and Inspiration

Research:

• Industries use certain lower case and upper case to signify more proper things, and more childish things. 
• Their fonts depend on that also.  
• The color all depends on the type of industry you're designing for and which colors would signify your product. For example food industries use a lot of yellow, red, and blue because these colors make the human brain think of food.
• Photography- black and greys.
• Flower companies- bright cheery colors. 

Inspiration:

• Wii-  With a name that sounds small and childish and makes an easy target for potty humor, the Nintendo Wii created a media firestorm when it was introduced. There were dire predictions of failure and the brand name was nearly universally panned. But it was a name that you didn't forget. Phonetically, it sounds like "we," a nod to its multiplayer design—or "whee," the sound of people having fun. Graphically, the lower-case i’s resemble two little people, which has been used to great effect in the Wii's TV commercials. (http://www.tcbmag.com/industriestrends/starters/95065p1.aspx)

 

•  These are all memorable wordmarks.  

Visual Hierarchy:

I am going to make the O in "In Focus Photography" the lens of a camera.

#17 Research and Inspiration

Research:
Record players are usually black and brown. The record itself is black with a circle on the inner part that can be various colors.

Inspiration:

Ideas:
Use the glare on the record as the figure and and the actual record as the ground.

#15 Research and Inspiration

Research:
Illuminated Manuscript- Handwritten book decorated with gold or silver, brilliant colours, elaborate designs, or miniature paintings. Illumination originally denoted embellishment of text with gold or silver, which gave the impression that the page had been literally illuminated. In the Middle Ages those who historiated (illustrated texts with paintings) were differentiated from those who illuminated (embellished the initial capital letters with gold leaf or powder). Today the term denotes the illustration and decoration of early manuscripts in general, whether or not with gold. With the development of printing in Europe in the 15th century, illumination was superseded by printed illustrations.

I got this info from:

http://www.answers.com/topic/illuminated-manuscript#ixzz1rjuz1pLM

Inspiration:

Logotypes

Logotype- a graphic mark or emblem commonly used by commercial enterprise, organizations, and even individuals to aid and promote instant public recognition.

•  Most commonly referred to as LOGO.
• Egyptian hieroglyphics have contributed to the contemporary logo.
• Children's books, authoritative newspapers, and conversational periodicals developed their own visual and editorial styles for unique, expanding audiences.
• The visual simplicity and conceptual clarity that were the hallmarks of Modernism as an artistic movement formed a powerful tool set for a new generation of graphic designers.
• Less is more.
• Logo design is an important area of graphic design because- logos are meant to represent companies' brands or corporate identities and foster their immediate costumer recognition.

5 Principles of Effective Logo Design:

1. Simple

• Makes a logo design easily recognizable. 

     2.  Memorable

• Keeping it simple, yet appropriate. 

     3.  Timeless

•  Stays effective throughout the years.

     4.  Versatile

•  Needs to be able to work in all media and applications. (should be designed in vector style)

     5.  Appropriate

• How you "position" the logo should be appropriate for its intended audience. 

Four Color Processes Vs Spot Color:

Spot color- method of specifying and printing colors in which each color is printed with its own ink. It's effective when the printed matter contains one, two, or three different colors.


Pantone Matching System(PMS)- a company who created a system where every printer is going to utilize pantone colors. Has its own number system.

Choose your color wisely:

• Color plays an important role in logo design. 
• Color can illicit different feelings and emotions from the audience. 
• Interpretation of color may vary depending on age, gender, and cultural demographics. 
• So color should be carefully considered based on your target audience.
• Colors tend to follow trends.
• Keep your color pallet to 2-3 colors. 

Combination Mark- graphics with both text and symbol/icon signifies the brand image that you wish to project for your company or organization.

Iconic/Symbolic- Icons and symbols are compelling yet uncomplicated images that are emblematic of a particular company or product. The use imagery that convey and literal or or abstract representation of your product.

Wordmark/Lettermark- Just utilizes the company name or company's initials. (no pictures, just logotype.)

#14 Research and Inspiration

Advertising Photographer

• As an advertising photographer, you take pictures of various subjects for promotional materials. You work with film or digital media and must be skilled in processing both. You photograph objects to your employer's or client's specifications. 
• You need to be able to adjust angles, shutter speeds, lens filters, light sources and equipment, you will have to affect shading, shadows and colors to enhance an object's appearance. 
• You will need technical and conceptual skills to use photography equipment, and you will need creative and marketing skills to fully understand the best ways to set up photographs for advertising.
• There's tremendous room for growth within this industry.
• Your work shows up in magazine ads, billboards, product packaging, or TV commercials.
• Starting salary: $50,000 maximum salary: $150,000+
• Take photography classes, art classes, design classes throughout high school.

#16 Research and Inspiration

Cave Paintings 35,000 yrs ago- made by: mixing water, plant juice, animal blood, soil, charcoal, and hematite (a form of iron oxide). Most famous cave painting site: Lascaux, France; 1940 by four teenage boys. Altamira cave: Marceline Sanz De Sautuola and his daughter Maria; they were created nearly 19,000 years ago. 

Cuneiform and Sumerians 3,000 BC- made by: Clay tablets: wet the clay, form it into flat surfaces, use a wedge shaped stylus made from reeds to make impressions into the clay surface, lay clay tablets in sun to fry and harden. Over time, turned wedge-shaped. It was adopted by the Akkadians.

Hieroglyphics and the Egyptians 3,000 BC- In the sixth century BC Persians, Greeks, and the Romans invaded Egypt. Books of the Dead: Books commissioned by the users themselves before death. Over time those who could read and write Egyptian Hieroglyphics disappeared until no one knew how to decipher the ancient language. Rosetta Stone: found in 1799 by french soldiers who were rebuilding a fort in Europe. Jean-François Champollion: deciphered hieroglyphs in 1822. Found that inscription referred to King Ptolemy V epiphanies at the time of his coronation around 196 BC.
Phonetic Alphabet 1050 BC- Based on principle that one sign represents one spoken sound. Disintegrated class divisions between royalty and the common people.
Greek Alphabet 800 BC- The adaptation of the Phoenician letter-forms, traveled to Greece. It has given rise to many other alphabets including the Latin alphabet. 

Roman Alphabet 7th Century BC- Formal style was used for important manuscripts and official documents; informal style was used for letters and routine types of writing. Lower case letters developed off the baseline of typography. 

The Codex and the Illuminated Manuscript 1st Century AD- codex: a covered and bound collection of hand-written pages it had compactness and sturdiness. Easier to organize in libraries. Monastic monks began creating books by hand, taking the creation to an art form. Manuscripts were reserved for religious purposes.

The Gutenberg Press 1450 AD- Johannes Gutenberg: introduced modern book printing. Developed oil-based ink for the printing press. Bible: printed in 1455; first book printed. William Caxton: introduced printing press to England in 1476. The Steam Powered rotary press: was built in the US around mid 1800s. Late 1930s: presses had increased in efficiency and were capable of 2,500 to 3,500 impressions per hour. 
Linotype Machine 1886 AD- Christopher Sholes: invented the typewriter. Sholes sent a prototype of his typewriter to Clephane. Ottmar Mergenthaler: redesigned Clephane's typesetting machine. 
Photography 1839-1960s AD- Camera obscura: was invented in 1880s from chemical and optimal photography. Joseph Niepce: made first successful photograph. Daguerre: invented the Daguerre process. William Fox Talbot: invented the Calotype process. Frederick Scott Archer: invented the Wet Collodion process. Richard Maddox: invented the Dry Plate process. George Eastman: established the Eastman Kodak Company. In 1888, he produced a camera that use his flexible roll film. Edwin Land: patented polarized light filters and his invention of instant photography, The Polaroid Corporation. Eadweard Muybridge: paved the way for motion picture photography. Motion picture camera: developed in 1880s by Muybridge.  
Early Computers 1930s-1980s AD-  Zuse:invented first freely programmable computer in 1936. Aiken and Hopper:designed the Mark Series of computers in 1944. Eckert and Mauchly:designed the first commercial computer for the census bureau in 1951. IBM entered the scene (International Business Machines) in 1953. Engelbart: made computers a more user-friendly tool in 1964. Intel- introduced the first single chip microprocessor, the Intel in 1971. IBM: introduced the first "memory disk" in 1971. Metcalf and Xerox: created the first Ethernet computer network in 1971. Bill Gates and Microsoft: introduced the MS-DOS computer operating system which was packages with the IBM PC in 1981. Lisa computer:1983 by Xeorx corporation. Apple Macintosh computer: introduced in 1984. World Wide Web: developed in 1950s introduced in 1990s.

 

Early Computers | 1930s - 1980s AD

What is an abacus?
The first computer, it was able to perform simple math calculations.


In 1936,  Zuse invented this type of computer?
First freely programmable computer.


Post a photo of the 1944 Mark Computer.
 

 

In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?
They were used by the navy for gunnery and ballistic calculations.


Post a photo of the UNIVAC Computer.
 

In 1951, Eckert and Mauchly designed the first commercial computer for whom? 
The census bureau. 


What does UNIVAC stand for?
Universal Automatic Computer.


In 1953, IBM enters the scene. What does IBM stand for?
International Business Machines.


What is FORTRAN?
The IBM mathematical formula translating system.


Post a photo of the first mouse.

 

 
 

In 1964, how did Engelbart change the way computers worked?
He made them a more user-friendly tool.


What is the significance of ARPnet?
It is the first internet. It was developed to protect the flow of info between military installations by creating a network of geographically separated computers.


In 1971, Intel introduced this? Post a photo of it.
The first single chip microprocessor, the Intel


In the same year, IBM introduced this? Post a photo of one.
The first "memory disk".




In 1973, Metcalf and Xerox created this?
The first Ethernet computer network.


During the next several years, the first consumer computers were marketed. Post photos of the Altair, Apple I, Apple II, TRS-80, Commodore PET. Label each.

Altair  
 



Apple 1 


 









Apple 2 









TRS-80
 




Commodore PET


In 1981, Bill Gates and Microsoft introduced this package?
The MS-DOS computer operating system which was packages with the IBM PC.
 

Post a photo of the Lisa computer.
 
 







In 1983, who introduced the Lisa computer?
Xeorx corporation


What is GUI?
Graphical User Interface.


Post a photo of the computer mentioned below.
 


In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it? Apple Macintosh computer


The commercial only ran one time. When?
During the super bowl in 1984.


In response to the Apple GUI, Gates and Microsoft introduced this?
The windows operating system.


Two men are known for their development of the Apple I computer. Who are they?
Steve Jobs and Steve Wozniak.


When was the internet that we know, world wide web, developed and introduced?
Developed in 1950s introduced in 1990s.


Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"? 
Hidden message or joke that software developers will sneak into whatever project they are working on.


Search for easter eggs in Photoshop and Illustrator. List a few in this post ... and try to find them in the applications.


 
Where do you think computers will take us in the next 10 years?

I think that they will become more and more advanced and be able to do our daily tasks for us.